LOCAL SCHEMA MARKUP
Voice Search Is Here. Is Your Business Ready?
Schema is a markup language that is used by search engines like Google, Bing, and Yahoo to create rich structured results. Schema changes all the time. New fields are added to make more structured content available. Intelligent services (like Google and Bing) take that new content and display it to customers. Basically, Schema tells search engines very specific and detailed information about your business, location, address, phone number, products and services and more and show that info in search results in a rich manner that stands out. It’s extremely important and will be a requirement in the near future.
Siri, Alexa, Google Assistant, Cortana. These intelligent services have become household names, with 71% of people now using voice search for common tasks. The use of voice-enabled speakers rose by 130% in 2019, and it is estimated that 50% of all searches will be conducted by voice or image in 2020. These trends are already creating a seismic shift in how consumers find information about your brand. Are you ready?