Paid Ads Internet Marketing

Paid Ads usually means Pay-Per-Click advertising on search engines such as Google AdWords and Bing Ads. You can also have paid ads on Facebook, Instagram and YouTube.

Google Adwords and Bing Ads are the most popular and lucrative depending on your customer and their goal. When someone goes online on Google or Bing ands searches “garage door replacement” they are looking to shop and spend money to have their garage door replaced. People Don’t use Facebook or Instagram that way. They use Facebook/Instagram to look at cute pictures of dogs… or find out news… or stalk others. Not begin the process of ordering a replacement garage door.

That doesn’t mean that Facebook and Instagram are not not excellent sources to market ads to potential customers. It just matters how you do it.

For example, lets say the customer with the broken garage door begin researching local companies around their area to replace their broken garage door. The potential customer Google’s the keywords “garage door replacement.” 3 Google Ads are place at the top of the page above the Google Map Pack (see image on right) showing the 3 closest locations to the potential customer from where they are searching from at the time of the search (important) and also shows 10 organic listings below the Map Pack followed by 3 more ads at the bottom of the page.

The customer either clicks on 1 AD at the top or clicks one of the Map Pack Locations and then the business website or clicks 1 of the organic links. Each of these links can have what’s called a Facebook Pixel. A Facebook Pixel is a small script (code) that places a Cookie in your internet browser. Once the potential customer visits your website or page that have the pixel/cookie your ads will follow then onto other platforms such as Facebook and Instagram. This is called Remarketing or Retargeting and is very popular.