When was the last time you looked something up in an encyclopedia? It’s probably been quite a while (if you’re even old enough to have ever used one!). The reason is pretty obvious: We live our lives online, so flipping through a 1000+ pages is far...
On February 25th, 2021, Google launched version 4.9 of its Google My Business (GMB) API. This update includes support for additional hours types. More Hours This update allows you to specify unique hours of operation for options such as delivery, drive through, and more. For example, your bank branch...
Consumers today expect experiences that are consistent across every touchpoint. According to Salesforce, 76% of customers now report that it’s easier than ever to take their business elsewhere — switching from brand to brand to find an experience that matches these expectations. Building your martech stack...
$5 Million Fumble: Only 3% of Top Super Bowl Advertisers Can Answer a Key Brand Question on Their Website The average cost of a 30-second Super Bowl ad this year is a whopping $5 million. That means brands from Audi to TurboTax will shell out nearly...
3VS Online Listings now integrates and published business listings facts with Nextdoor. The integration gives businesses confidence that consumers searching for them on Nextdoor will get an accurate, brand verified answer. With this new relationship, people in the neighborhood can find facts like business locations, contact...
Consumers today conduct more research and have access to more information about businesses than ever before. The problem for marketers? Too much of the information about their brands online is unverified or inaccurate. When it comes to the essential facts about a business’s products, services, people,...
Intent marketing is the practice of marketing a product or service based on a consumer’s intent to make a purchase decision, as demonstrated by their actions. Put simply, it’s about marketing to individuals whose behavior dictates that they are more likely to take a certain...
An existing client updated their website with me from Web 1.0 to Web 2.0. I organically optimized the new Web 2.0 website for 22 keywords consisting of their services and local cities. 20 of the 22 keywords were on the 1st page of Google within 30 days. 19...
The digital marketing landscape is shifting rapidly, and shows no sign of slowing down in 2019. It wasn’t long ago that a basic search engine optimization and paid search strategy could position a business at the forefront of online marketing. Today, consumers expect a lot...
Recently, Google launched version 4.3 of its Google My Business (GMB) API. This update includes features that help businesses engage with consumers more easily on their Google listings, gain new insights about their locations, and more. Google’s latest update supports: Questions and Answers (Q&A) APIs Create and sync...